At the movie theatre recently, I saw an ad to download a coupon for a free small popcorn from my mobile device. Bummer for folks who didn‚ have a smart phone; they paid full price, but I only paid for the Coke. It seems everyone is cashing in on mobile these days, and for good reason. By 2014, mobile internet is projected to surpass desktop internet usage.
That’s why more and more companies are using mobile to redefine how they interact with customers, including PGi. When a product or service goes mobile, it becomes more accessible and therefore more valuable. Take meetings for example. Twenty-six percent of mobile app users are using apps for productivity purposes. With more people meeting while on the go, PGi now offers mobile apps for iMeet, which can be downloaded from the iTunes Store. A GlobalMeet app for Blackberry will also be released in a few weeks.
Going mobile alters the conditions under which iMeet can be used, but how is the end meeting experience? While meeting via a mobile device is very similar to using a desktop, due to the small screen space as well as differences in the Operating System, the iMeet experience looks and feels somewhat different. Primarily, the controls have been reconfigured to work with the tablets‚ touch screen and web cam video is not supported on the iPhone. Overall, though, we worked hard to make the experience very similar.
As much as I enjoy the freedom of having a mobile device, personally I’m a slow adapter to new technology and prefer to stick to a desktop for most of my internet usage. Of course, when I’m at the movies, I’ll still use my cell phone to cash in on some free popcorn. What about you? What are some great deals you’ve received through your mobile device?